Bigly Is Raising $1.3M to Power the Next Generation of AI-Driven Edutainment
Bigly Is Raising $1.3M to Power the Next Generation of AI-Driven Edutainment
Helping 2M+ small-to-mid-sized Creators monetize knowledge through short-form, gamified learning content.
🌐 Website
📄 Pitch Deck
🎥 Product Demo
👤 Founder LinkedIn
📧 ivan@go-bigly.com
🧠 The Thesis
Modern learners don’t want courses. They want micro, mobile, creator-led education that fits how they already consume content — fast, visual, and on-demand.
Bigly is building the first AI-powered edutainment platform tailored for the Creator Economy — designed to help everyday Creators monetize bite-sized, high-impact knowledge products. With strong early metrics, a scalable growth engine, and a team with multiple exits, Bigly is raising $1.3M to scale.
“It’s like TikTok meets MasterClass — but for the 98% of Creators who aren’t served by traditional EdTech or monetization platforms.”
🔍 Why It Matters
Social learning has moved to platforms like TikTok and YouTube Shorts — but monetization hasn’t kept up.
Most Creators (~2M in the U.S.) don’t earn meaningful income, despite reaching 800M+ followers.
Bigly gives them tools to earn by sharing structured knowledge — fast, gamified, and AI-personalized.
🚀 Early Traction
📈 $21K in revenue in a 6-week MVP test
🎯 2.8x ROAS on paid acquisition
👥 3–5% conversion rate from Creator audiences (vs. 1.2% model baseline)
📋 1,000+ Creators waitlisted in 3 weeks, driven by organic outreach
⚙️ Referral engine can onboard up to 1,000 Creators per day
🧬 What Makes Bigly Unique
Viral creator onboarding flywheel (includes a “Soulmates” mentorship layer to improve quality and retention)
Gamified monetization tools: Rewards for shares, reactions, and referrals with lifetime commissions
AI support for content creation, personalization, and fan interaction
Feels like TikTok, but built for learning and monetization
📊 Market Snapshot
TAM: $1.1T across content subscriptions + online learning
Initial Wedge: 2M small/mid U.S. Creators (avg. $180/month on OnlyFans)
Bigly’s Path: Capture 10% of this niche = $432M ARR opportunity
Upside: Expands into adjacent global EdTech, UGC learning markets
👥 The Team
🧠 Ivan Lukin – CEO & Founder
3x VC-backed exits (18x ROI on largest)
Decade of edtech & youth-focused nonprofit work across CIS
Full-time, self-funded to date
🛠️ CTO: ex-senior engineer at major CIS telecom
📈 CMO: ex-Head of Digital, Raiffeisen Bank Russia
💻 Tech team in Kazakhstan (3x velocity at Bay Area cost)
🎥 Creative unit in NYC, ex-media and TV talent
Helping 2M+ small-to-mid-sized Creators monetize knowledge through short-form, gamified learning content.
🌐 Website
📄 Pitch Deck
🎥 Product Demo
👤 Founder LinkedIn
📧 ivan@go-bigly.com
🧠 The Thesis
Modern learners don’t want courses. They want micro, mobile, creator-led education that fits how they already consume content — fast, visual, and on-demand.
Bigly is building the first AI-powered edutainment platform tailored for the Creator Economy — designed to help everyday Creators monetize bite-sized, high-impact knowledge products. With strong early metrics, a scalable growth engine, and a team with multiple exits, Bigly is raising $1.3M to scale.
“It’s like TikTok meets MasterClass — but for the 98% of Creators who aren’t served by traditional EdTech or monetization platforms.”
🔍 Why It Matters
Social learning has moved to platforms like TikTok and YouTube Shorts — but monetization hasn’t kept up.
Most Creators (~2M in the U.S.) don’t earn meaningful income, despite reaching 800M+ followers.
Bigly gives them tools to earn by sharing structured knowledge — fast, gamified, and AI-personalized.
🚀 Early Traction
📈 $21K in revenue in a 6-week MVP test
🎯 2.8x ROAS on paid acquisition
👥 3–5% conversion rate from Creator audiences (vs. 1.2% model baseline)
📋 1,000+ Creators waitlisted in 3 weeks, driven by organic outreach
⚙️ Referral engine can onboard up to 1,000 Creators per day
🧬 What Makes Bigly Unique
Viral creator onboarding flywheel (includes a “Soulmates” mentorship layer to improve quality and retention)
Gamified monetization tools: Rewards for shares, reactions, and referrals with lifetime commissions
AI support for content creation, personalization, and fan interaction
Feels like TikTok, but built for learning and monetization
📊 Market Snapshot
TAM: $1.1T across content subscriptions + online learning
Initial Wedge: 2M small/mid U.S. Creators (avg. $180/month on OnlyFans)
Bigly’s Path: Capture 10% of this niche = $432M ARR opportunity
Upside: Expands into adjacent global EdTech, UGC learning markets
👥 The Team
🧠 Ivan Lukin – CEO & Founder
3x VC-backed exits (18x ROI on largest)
Decade of edtech & youth-focused nonprofit work across CIS
Full-time, self-funded to date
🛠️ CTO: ex-senior engineer at major CIS telecom
📈 CMO: ex-Head of Digital, Raiffeisen Bank Russia
💻 Tech team in Kazakhstan (3x velocity at Bay Area cost)
🎥 Creative unit in NYC, ex-media and TV talent
💸 Business Model
Micro-subscriptions, tips, and content upsells
Bigly takes a 20% cut
Creators can earn up to $8K/month per 50K followers
📈 Early metrics:
CAC: ~$2 per paying user
Subscriber MRR: $48
Gross margin target: 85–90%
Viral, referral-based GTM with low acquisition cost
🧠 Product Snapshot
Built for mobile-first learning
Structured like a feed, personalized like TikTok
AI tooling for content, curation, and rewards
Native CRM for tracking creator referrals + payouts
📦 Use of Funds
Raising $1.3M SAFE (target $13M cap)
💰 $600K soft committed from 3 U.S. funds + 2 angels
✅ Open to oversubscription
Fund breakdown:
60% Growth & GTM (creator acquisition, referrals)
25% Product & AI tooling
10% Key hires (creator success, ops)
5% Compliance & legal
🧩 Cap Table & Status
97% owned by founder (bootstrapped)
ESOP + advisor pool reserved
No prior SAFEs issued
📬 Interested?
📧 You can email Ivan Lukin at: ivan@go-bigly.com
💸 Business Model
Micro-subscriptions, tips, and content upsells
Bigly takes a 20% cut
Creators can earn up to $8K/month per 50K followers
📈 Early metrics:
CAC: ~$2 per paying user
Subscriber MRR: $48
Gross margin target: 85–90%
Viral, referral-based GTM with low acquisition cost
🧠 Product Snapshot
Built for mobile-first learning
Structured like a feed, personalized like TikTok
AI tooling for content, curation, and rewards
Native CRM for tracking creator referrals + payouts
📦 Use of Funds
Raising $1.3M SAFE (target $13M cap)
💰 $600K soft committed from 3 U.S. funds + 2 angels
✅ Open to oversubscription
Fund breakdown:
60% Growth & GTM (creator acquisition, referrals)
25% Product & AI tooling
10% Key hires (creator success, ops)
5% Compliance & legal
🧩 Cap Table & Status
97% owned by founder (bootstrapped)
ESOP + advisor pool reserved
No prior SAFEs issued
📬 Interested?
📧 You can email Ivan Lukin at: ivan@go-bigly.com