Helping 2M+ underserved Creators turn short-form knowledge into scalable subscription income.

🌐 Website
📄 Pitch Deck
🎥 Product Demo
👤 Founder LinkedIn
📧 ivan@go-bigly.com

🧠 The Thesis

Modern learners don’t want lectures — they want micro, mobile, creator-led education that fits how they already consume content: fast, visual, and on-demand.

Bigly is building the first AI-native edutainment platform for the Creator Economy, enabling small-to-mid-sized influencers to monetize bite-sized expertise through structured, gamified learning content. It’s designed to be creator-first, frictionless, and monetization-optimized.

Led by a 3x exited founder (18x ROI on his last company), Bigly is combining AI tooling, viral onboarding loops, and short-form UX into a platform that feels more like TikTok than Coursera — but generates real revenue for everyday creators.

🚨 The Market Gap

There are over 2 million small-to-mid-sized Creators in the U.S. alone — and most of them struggle to earn income beyond brand deals and unstable ad revenue.

They create short-form content daily across TikTok, YouTube Shorts, and Instagram — yet have no scalable way to monetize knowledge or teach.

Existing EdTech platforms like Udemy, MasterClass, or Coursera are built for institutions and long-form courses — not mobile-native creators with 30K–500K followers and no production teams.

Bigly fills the gap: it’s simple to use, AI-powered, and built to help them earn real money from what they already know.

🚀 Early Traction

• $21,000 revenue from a lean MVP test over 6 weeks

• 2.8x ROAS from early paid acquisition

• 3–5% conversion from Creator audiences (vs. 1.2% model baseline)

• 1,000+ Creators waitlisted in just 3 weeks — near-zero CAC

• Engine tested to add 40–60 creators/day via outreach — with scalable capacity to reach 1,000/day as systems mature

• Paying users report strong satisfaction and viral word-of-mouth

⏰ Why Now

• AI has unlocked solo content creation — what once needed a team now needs a laptop and a voice

• Creators are fleeing ads and brand deals for direct-to-fan monetization

• There’s growing fatigue with centralized platforms — and strong demand for tools that empower ownership and recurring income

• Consumer willingness to pay for niche, trusted content is at an all-time high — especially in self-growth, wellness, and soft skills

• Bigly is perfectly timed to capitalize on this behavioral and technological shift

🛠️ Product & Solution

Bigly is an AI-powered, mobile-first learning platform where creators can publish structured, monetized micro-content — no course-building headaches, no code, no overhead.

• Feeds feel like TikTok — swipeable, short, visual

• Creators earn from micro-subscriptions, tips, and upsells

• AI helps script, format, and personalize content

• Native CRM and referral tools track who invited who — and who earns from it

🎥 Product Demo

📊 Market Opportunity

• $1.1T global TAM across content subscriptions ($928B) + online learning ($241B)

• Bigly’s wedge: 2M+ underserved U.S. Creators with 30K–500K followers

• Referencing OnlyFans, avg. Creator makes ~$180/month. If just 10% of Bigly’s wedge earns at that level, that’s a $432M ARR opportunity

• Broader upside includes global EdTech, digital coaching, and short-form learning markets — all fast-growing and Gen Z-native

🔒 What Makes It Defensible

• Built-in viral mechanics: lifetime commissions for referrals + “Soulmates” mentorship pairing to improve retention

• Network effects: each Creator brings followers, who become learners, who refer more Creators

• AI-powered creator tooling = faster onboarding, higher output, lower cost

• Product experience that’s culturally aligned — feels like a social app, not a course builder

• Incumbents would have to cannibalize their own models to compete on this axis

💸 Business Model & Metrics

Bigly earns by taking a 20% cut of all creator revenue:

• Revenue streams: micro-subscriptions, content upsells, tips

• Avg. MRR per paying user: $48

• CAC: ~$2 per subscriber (driven by viral and referral loops)

• Gross margin target: 85–90%

• Creator earnings potential: Up to $8K/month per 50K followers

👥 The Team

Ivan Lukin — CEO & Founder

• 3x VC-backed exits (18x ROI on largest)

• Deep background in EdTech + youth learning nonprofits across CIS

• Bootstrapped Bigly using prior exit capital (97% ownership)

CTO — ex-senior engineer at major CIS telecom
CMO — former Head of Digital, Raiffeisen Bank Russia
Tech team — Kazakhstan-based (3x dev velocity vs Bay Area cost)
Creative team — NYC-based, ex-TV and media talent